How to Write the SEO Optimized Content
If you’re a first-time SEO writer, optimized writing content for web pages and blogs might be tricky for you. However, if you’ve done this before, some of these tips could enhance your skills. It’s better to understand how SEO writing works before requesting SEO services in Dubai.
A Glimpse of SEO
Search Engine Optimization, also known as SEO, keeps your website visible for the world to see. When people are looking for a specific service or product online, they use Google. They type in what they need and scroll through the first page results. It’s infrequent to find someone going through the second page of Google for, let’s say, “SEO services in Dubai.” Users usually rely on the first page and then try different keywords if they don’t find what they’re looking for. That’s why companies fight over the first page and the highest rank there. This means your brand should be on the first page to make conversions.
Of course, to do so, you need a solid SEO strategy. Although, those days of just adding high-ranked keywords and waiting for the results to appear are over. Google’s algorithm has changed and so have people’s interests. Nowadays, you need to truly deliver your content in a way that keeps your visitors engaged and staying longer on your site. That’s why we’re here to give you a few tips on how to optimize your SEO content.
The SEO Recipe for Higher Rankings
Providing excellent quality products with impeccable services is undoubtedly an essential part of your brand. However, how will people know you even offer these things if they can’t find you online? Implementing a few keywords here will not assure you of those higher rankings and conversions. These tips right here are what’s going to dominate your SEO content.
Hook Line and Sinker!
The first and most crucial aspect you need to follow is that your audience matters the most. Forget about all the critical association, link building, and content length, and focus on the segment you’re addressing. The essential thing is to write your content in a way that keeps your audience engaged and reading as long as possible. You want them scrolling down the page for more information, intrigued about what you’re offering, and hopefully clicking that “order now” button in the end.
Associating the right keywords and applying the correct content length is still very important. Still, this won’t help your business to rank high if customers find your content dull and unappealing even to read. Thus you’ll lose many visitors to your site and decrease your ranking as you go. Therefore you need to keep in mind that the quality of your writing should be your highest priority before quantity.
Making it Simple & Clear
Some experts say that writing at an 8th-grade level while maintaining a conversational tone is optimal for SEO. Therefore, most users won’t find your writing difficult to comprehend or bore even to continue reading. Marketing experts say that using the word “get” is the hook to grabbing more leads and making more conversions. SEO services in Dubai, in general, are all about the simplicity and clearness of your content. If people can’t read it, you’re losing sight visits and potentially your rank on google.
Even though it’s convincing to use an easy-to-read and straightforward tonality in your writings, it’s still not 100% ideal. Some in-depth technical websites or medical ones require you to write professionally and formally. They also rely on complex words and extensive vocabulary because the targeted audience is usually highly educated people or professional businesses and agencies. If they see that your website uses a simple and informal writing style, they might consider your business as unprofessional and a waste of their time and money. We suggest you determine your targeted audience first before deciding to write simply and informally.
Support Your Keywords
Don’t get us wrong, keywords are the essence of SEO, but sometimes too much of anything can backfire. Google has created a system to detect the intention of the content you’re providing. Meaning that you can’t just go around stuffing keywords like “SEO services in Dubai” where ever you want. This will only give you a lower ranking, and Google won’t rely on your content as authentic and valuable.
Knowing that there are other ways you can add more keywords and still provide useful content that even Google acknowledges. That method is called adding supporting keywords. You can add words that relate to your primary keyword or topic, enhancing your content quality and the SEO optimization process.
To better comprehend this method, let’s say you’re searching for the word “Sport Gym.” In the results, you’ll notice that Google bolds the primary keyword “Sport Gym” and other words in the description like “weight lifting, treadmills, dumbells.” These are the supporting keywords that will add value to your content and increase your SEO’s effectiveness.
Most people find themselves caught in YouTube’s wormhole and can’t seem to have the power to stop. Other than the great content and videos you can see there, there’s something more potent than just 1 million view videos that keep you attached.
Each time you click on a video, you may have noticed that there’s a section where YouTube lists some of its relative suggestions according to your video choice. This is called supplementing your content. These banners and extra links help users get around your website easier through relevant recommendations. This will increase the time a user spends on your site and make your website reliable. Therefore, this method increases your ranking on Google and leads as well.
However, make sure you don’t add too much supplemental content on there. It will only make your site more distracting and less valuable.
Write What They Want To Read About
It’s pretty simple. You should write content about things that interest your users and targeted audience. Answer important questions and inquiries your audience would typically ask and not just write about something you admire and like. You’re trying to attract as many leads as possible through reliable content. As far as SEO services in Dubai go, you’re still writing to attract users to make conversions.
We advise that you add a frequently asked questions (FAQ) section on one of your landing pages. This helps answer as many of your visitors’ questions as possible. It will also make you look more professional and trustworthy to work with.
Get Professional Help
It’s better to hire professionals with impeccable experience in SEO services in Dubai, rather than just winging it and hoping for the best. You can contact Maxart, a leading digital marketing agency that offers SEO specialists who know Google as the back of their hands. Get expert help from one of the best agencies in Dubai and watch your business progress.