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5 Tips to Innovate Your Google Ads
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What do Google Ads campaigns add to your products or services? Let's count the ways.
Google Ads campaign, with its various features, ensures that you will achieve many marketing and advertising promotional goals with minimal effort, and with a budget that you set for yourself. All this in a super-fast, real-time manner.
If you are someone who uses Google AdWords to promote his products or services, here are Google Ads tips to boost your online presence!
#1 Write at least 5-10 Engaging Headlines for Your Ads
Ever get bored with the same ads you see on Google? They’re really boring, repetitive and a major BLAH!Most people make only a few ads with incomplete information at the launch of their websites, and this leads to the ads being useless and ineffective. The most important is that you need experienced and creative writers who can come up with well-researched and engaging headlines that target your specific customers. This, in turn, converts casual as viewers into full-blown customers. Really, this is one of the most important Google Ads tips.
#2 Try to create better ad performance
Ever get bored with the same ads you see on Google? They’re really boring, repetitive and a major BLAH!Most people make only a few ads with incomplete information at the launch of their websites, and this leads to the ads being useless and ineffective. The most important is that you need experienced and creative writers who can come up with well-researched and engaging headlines that target your specific customers. This, in turn, converts casual as viewers into full-blown customers.
#3 Focus on Getting a Quality Score
Did you know that these points are like the key to succeed between your hands? The more you develop them, the more they participate in engaging with your Google’s campaign.This consists of three main factors:
The landing page of your ad campaign: How fast does your landing page load? What is the conversion rate? What is the bounce rate?
Pay attention to click-through rate (CTR): How do you optimize your ad campaigns? Is the ad type suitable with your goal in making the campaign (i.e. Lead Generation, Web Traffic, Sales, etc.)? Is the click-through rate better or worse?
Ad relevance: How relevant is your ad to your target audience? Is it suitable or not? Is it engaging and retable?
One more hint, your ad must match with your landing page to improve your search ranking. Don’t trick your audience with misleading ads.
#4 Spy on competitors to get better results
“Benchmarking is the key!” Of course, to be a spy in the positive and not the negative sense. Let’s not be villains!The rule is that Google Ad campaigns do not succeed without analyzing competitors and spying on them. Why is it so important to figure out more about your competitors and how they perform in the battle of attracting visitors?
- Opening the door for you to find new keywords that you have never thought of before.
- Knowing and understanding your competitors' strategies and how to convert visitors to customers.
- Writing an attractive ad format that attracts visitors.
#5 Using the Google AdWords Keyword Tool
Google begins by telling you to add about 15-20 keywords. Don't do that, and don't always be a good listener, please. It is a very bad idea. Be unique!Let me explain why?What if you are selling a red dress, and you put a red dress and a black dress in your target keyword list. That may cause you to attract visitors who are not interested in your product, which will cost you more money--! We don’t want black dress aficionados in our red dress business, no way! So, be sure to include only vital keywords that are very relevant to your product or services.Another small secret of ours, adding integrated words from your keyword list is really important to attract people indirectly when they are searching for these words. Don’t tell anybody!
A Little Extra Tip
Make your ads alive to engage more customers by adding Call-to-Action links/phrases like,“ Call for more information,” or “Follow us for more offers.”Google is the first guide for online shoppers. All of us know that Google is the most used search engine among Internet users, so most of those searching for services or products to meet their needs or solve their problems resort to the Google search engine. Thus, you guarantee the development of your services and products in front of the right customers.
For more Google Ads Tips and Tricks, give MAXART Advertising and Marketing Agency in Dubai a ring and we'll be happy to share our expertise with you!
+971 4 343 3633 | info@maxart.ae
