Search Engine Marketing (SEM): How to Advertise on Google

Search Engine Marketing (SEM) is a powerful form of digital marketing. Let's dive into its definition, critical uses, features, and objectives.

What is Search Engine Marketing?

Through paid advertising, it is the art of promoting websites by enhancing their visibility in search engine results pages (SERPs). In simpler terms, it's about advertising a brand or content to make it appear as prominently as possible in search engine results. To grasp its importance, think about the countless visitors to Google from around the globe, effortlessly searching in various languages. If you can imagine this number, you'll understand the significance of having a presence on Google, especially since this number grows every second.

How Search Engine Marketing Works

This paid strategy proves its worth through the number of clicks, i.e., the number of times people search on Google for the brand or content you're marketing. It's a viable, beneficial, and essential strategy through which a brand or content can gain the following advantages:

1. Advertising content or brand on a reputable platform, unlimitedly reaching vast and diverse audiences.
2. Attract the most significant target audiences and introduce them to the brand or marketing content through images, videos, or written articles.
3. Linking the Google site with other social media platforms like YouTube and Facebook.
4. Facilitating accessible communication with brand or content owners through global contact numbers, WhatsApp chats, voice calls, or written inquiries.
5. Being available longer than company business hours, including holidays or Fridays.
6. Credibly introducing marketing content or brand, as Google has earned significant trust among people, plus the ability to communicate with content or brand owners, ship to different countries, and agree on payment terms through authorized companies in each country.

How Does Search Engine Marketing Function?

Google offers features like voice search, allowing anyone to use voice commands to find what they want. Text-based search also has its features, including:

• Searching by keyword
• Searching by brand name
• Searching by any primary feature it's known for
• Searching by company or product owner's name if the brand name is forgotten
• Searching by prominent specifications known for the brand

Error Correction Feature

Google has a feature that corrects misspelled words within searches, which is essential for the general public. Here are some examples: If you're searching for a car company's brand, Google provides automatic assistance if the name has spelling or even mistakes. It shows you a "Did you mean:" prompt followed by the correct spelling. For example, if you know the brand name in Arabic, it automatically appears in other languages. There's also a feature to translate articles into any language you want, providing many clarifications and simplifications.

Pay-Per-Click Advertising

After reading the previous concise lines, you'll likely adopt Google search engine marketing as a primary strategy, especially for marketing campaigns and paid advertisements through pay-per-click (PPC). Marketers must know that a measure determines what advertisers pay for ads they publish on Google or social media platforms. They should understand the cost per click and aim to lower click prices to gain satisfied customers while maintaining quality. The cost rate depends on the number of clicks that make the ad appear frequently to the most significant possible number of users and others. It's measured, for example, per thousand clicks or by impression rate, whether the audience clicks on it or not, and is calculated according to the product type or the brand being promoted and marketed through search engines.

Is Search Engine Marketing Limited to Paid Ads?

Certainly not. Marketing through the Google search engine can involve paid advertisements, such as pay-per-click, and unpaid techniques, such as Search Engine Optimization (SEO). Unpaid search engine optimization is based on naturally displaying content, private sites, brands, or otherwise within search engines in search results pages without paying any expenses or costs. This is done by writing high-quality content that can achieve itself and highlight its capabilities without the need for paid advertisements. This requires experts and professionals committed to rules in formulating the most distinctive content by increasing the number of visitors to the site. This requires gaining people's trust, meeting their needs, and good communication with them so that they specifically seek them out and remain regular customers enthusiastic about dealing repeatedly and continuously.

In Conclusion

We can only say that quality and perfection are the way to abundance and trust in all fields, whether on the web or in practical real life, and every diligent person has their share.